Whisky sales in Norway, 2008

Whisky has never really been “in” in Norway, that honour has been reserved for the French brandy, Cognac. But slowly it’s been building a following that drinks no matter what. This has been proven the last year, and specially after the infamous “Credit Crunch” started. According to the 2008-figures, sales of whisky increased by 1.5% while Cognac was down 5.5%. The sales of malts are up 2.8% to 91,722 liters in total, giving a malt share of 6.7% (up from 6.6% in 2007).

Of the top 250-brands of spirits sold in Norway in 2008, whereof 28 are whiskies and a mere 7 are malts. These 7 malts account for 47.5% of the total sales of malts in Norway. Not surprisingly the winner is Glenfiddich 12yo, with Glen Moray 8yo and The Glenlivet 12yo trailing.

Quick numbers:

  • Biggest increase (%): Linkwood 14yo (Dun Bheagan) / 11633% (sold only 3 bottles in 2007, arriving late in the year)
  • Biggest increase (litres): Glen Moray 8yo / 1842 litres (33%)
  • Biggest decrease (%): Several / -100% (products mainly discontinued in 2007)
  • Biggest decrease (litres): Scottish Pride Pure Malt 12yo (Vatted) / -2938 litres (discontinued)
  • Best newcomer: The Singleton of Dufftown / 601 litres
  • Best non-Scottish Malt: Yoichi 10yo / 130 litres

The not so quick numbers (also know as the whole shebang):

Brand name Litres sold 2007 Litres sold 2008 Diff litres Diff %
Glenfiddich Single Malt 12 Years Old 10 513 11 309 796 8%
Glen Moray Single Malt 8 Years Old 5 590 7 432 1 842 33%
The Glenlivet Single Malt 12 Years Old 5 059 5 314 255 5%
Laphroaig Single Malt 10 Years Old 4 796 4 940 144 3%
Ledaig 4 339 4 918 578 13%
Highland Park Single Malt 12 Years Old 4 299 4 863 564 13%
Glenmorangie The Original 4 728 4 789 61 1%
Bruichladdich Vintage 2001 2 787 3 741 954 34%
Lagavulin Single Malt 16 Years Old 3 606 3 675 69 2%
Macallan Fine Oak Single Malt 12 Years Old 2 291 2 576 285 12%
Caol Ila 12 Years Old 2 226 2 509 283 13%
Glenfiddich Caoran Reserve 12 Years Old 1 840 2 168 328 18%
Lagavulin Special Release Natural Cask Strength 12 Years Old 2 299 1 866 -433 -19%
Scottish Pride Pure Malt 12 Years Old 4 683 1 745 -2 938 -63%
Talisker 18 Years Old 1 367 1 642 274 20%
Balvenie Doublewood 12 Y.O. 1 207 1 641 434 36%
Smokehead Single Malt 2 387 1 523 -865 -36%
Dalwhinnie Single Malt 15 Years Old 1 231 1 470 239 19%
The Famous Grouse Malt Whisky 12 Years Old 1 600 1 424 -176 -11%
Ardbeg 10 Years Old 968 1 311 343 35%
Oban Single Malt 14 Years Old 1 126 1 250 124 11%
Laphroaig Quarter Cask 1 461 1 245 -217 -15%
Caol Ila Cask Strength 111 1 151 1 040 934%
Talisker 10 Years Old 629 1 097 468 74%
Glengoyne 10 Years Old 1 035 1 072 37 4%
The Fat Trout Single Malt 1 364 1 067 -298 -22%
Bowmore Single Malt 12 Years Old 789 1 002 214 27%
Isle of Jura Single Malt 10 Years Old 31 970 939 3050%
Glenkinchie 12 Years Old 35 810 775 2214%
Glen Scanlan Reserve 2 278 748 -1 530 -67%
Singleton of Dufftown 601 601
Springbank Single Malt 10 Years Old 547 591 44 8%
The Fat Trout Single Malt 10 Years Old 575 575
Bennachie 21 Years Old 753 386 -368 -49%
Cragganmore 12 Years Old 1 280 327 -954 -74%
Blair Athol 12 Years Old 420 301 -119 -28%
Glenfarclas Single Malt 12 Years Old 756 248 -508 -67%
Linkwood 14 Years Old 2 246 244 11633%
The Arran 100 Proof 9 228 219 2408%
Berry’s Own Selections Caol Ila 1982 147 227 80 54%
Glen Gyle Vatted Malt 8 Years Old 561 219 -342 -61%
Armorik Single Malt de Bretagne 550 204 -346 -63%
Ardbeg Renaissance 188 188
Caol Ila 12 Years Old Single Malt 162 188 26 16%
Glenrothes Select Reserve Single Malt 88 182 94 106%
Murray McDavid Littlemill 1991 142 178 36 25%
Lagavulin Distillers Edition Double Matured Maltwhisky 99 158 58 58%
Linkwood Dun Bheagan Vintage Bottling 10 Years Old 890 139 -750 -84%
Glenfiddich Solera Reserve 15 Y.O. 83 132 49 59%
Yoichi 10 Years Old 35 130 95 270%
Highland Park 18 y.o. 175 123 -53 -30%
Glengoyne 10 Years Old highland Single Malt 67 122 55 83%
The Arran 10 Years Old 543 120 -423 -78%
Aberlour 10 Years Old 125 120 -5 -4%
Dalmore 12 Y.O. Single Highland Malt 117 114 -3 -2%
Bunnahabhain 12 Y.O. Single Islay Malt 142 99 -43 -30%
Ardbeg Blasda 95 95
Longrow 100 Proof 10 Years Old 131 94 -37 -28%
Auchentoshan Three Wood Lowland Single Malt 66 87 21 32%
Ardbeg Still Young 87 86 -1 -1%
The Balvenie Single Barrel 15 Years Old 393 85 -307 -78%
Old Pulteney 12 Years Old Single Malt 18 85 67 384%
Macleod’s Whisky Trail 67 84 17 25%
Mackmyra Single Malt Whisky First 77 77
Ardbeg Almost There 296 76 -220 -74%
Cragganmore Special Edition 29 Years Old 3 73 70 2500%
The Glenlivet Nadurra 16 Years Old Cask Strength 67 67
Scapa Single Malt 14 Y.O. 71 67 -4 -6%
The Glenlivet 15 Y.O. French Oak Reserve 52 64 13 24%
Springbank 1996 63 63
Ardbeg Uigeadail 50 62 12 24%
The Glenlivet XXV Years Old 62 62
Jons utvalgte single malt Isle of Arran 7 år 113 61 -53 -46%
Chiftain’s Brora 1981 24 Years Old Sherry Butt 15 60 45 305%
Laphroaig Single Malt 15 Years Old 60 60
Springbank 100 Proof 10 Years Old 126 60 -67 -53%
Berry’s Own Selections Laphroaig 1990 57 57
Glengoyne 12 Years Old 286 57 -229 -80%
Clynelish 14 Years Old Single Malt Whisky 53 53 -1 -1%
Ardbeg Airigh Nam Beist 67 49 -18 -26%
Laphroaig Cask Strenght 40 48 8 19%
Nikka Yoichi 15 Y.O. 41 48 7 17%
The Glenlivet 18 Years Old 48 48
Glenfiddich Ancient Reserve 18 Y.O. 50 46 -4 -8%
Bowmore Darkest 71 45 -27 -37%
Caol Ila Aged 18 Years Islay Single Malt 204 45 -159 -78%
Ardbeg 1974 11 44 33 294%
Glenmorangie The Nectar D’Òr 6 44 39 688%
Glenmorangie Port Wood Finish 31 42 11 36%
Chieftain’s Choice Dailuaine 1999 #5727 40 40
Glengoyn 11 Single Bourbon Cask Oslo Whisky Festival 40 40
Ardbeg Lord of the Isles 24 39 15 62%
Bruichladdich Mòine Mhòr 3D 2nd Edition 150 39 -111 -74%
Caol Ila Distillers Edition 60 36 -23 -39%
Johnnie Walker Green Label 29 35 6 19%
Longmorn Single Malt 15 Years Old 39 34 -6 -14%
Oban Distillers Edition 23 33 10 42%
The Arran 1998 Bourbon Cask Ed. #98/672 33 33
Castle Rock 12 Years Old Pure Malt 32 32
Ballantine’s Pure Malt 12 Years Old 195 31 -165 -84%
Mackmyra Preludium:04 104 30 -74 -71%
Glenmorangie The Quinta Ruban 6 29 23 413%
Longrow CV 29 29
Bruichladdich Waves 20 28 8 43%
The BenRiach Curiositas Peated Single Malt 10 Years Old 28 28
Benromach Traditional Single Malt 27 27 -1 -3%
Bunnahabhain 18 Years Old 27 27
Glen Scotia 31 May 1999 American Oak #78 6 25 19 300%
Talisker Distillers Edition 69 25 -44 -64%
Berry’s Own Selection Port Ellen 1982 25 25
Duncan Taylor Caol Ila 15 Years Old 12 25 13 106%
Glenmorangie Astar 25 25
Glenmorangie Madeira Wood Finish 15 25 9 59%
Macallan Eilan Gillan Single Cask 1990 40 25 -15 -39%
Glenfarclas Single Malt 10 Years Old 34 24 -10 -29%
Glengoyne 17 Y.O Single Highland Malt Whisky 27 24 -4 -13%
Springbank 2000 cask no. 401 24 24
Benromach Organic Single Malt 7 22 15 220%
Bowmore Single Malt 18 Years Old 30 22 -8 -26%
Glenmorangie 15 Years Old 10 22 13 129%
Isle of Jura Superstition Single Malt 46 22 -23 -51%
Ardmore Highland Single Malt 22 22
Highland Park 30 Years Old 49 22 -27 -56%
Macallan Fine Oak Single Malt 18 Years Old 27 22 -6 -21%
The Arran Sherry Cask Ed. 58,1 % 22 22 -1 -3%
Arran single cask 1996 126 20 -106 -84%
Dun Bheagan Bunnahabhain 1994, 11 Y.O. Manzanilla Finish 4 20 16 383%
Highland Park 25 Years Old 27 20 -6 -24%
Tamdhu Rare Auld Single Malt 39 Years Old 6 20 14 222%
Glenfarclas 15 Years Old 13 20 7 56%
The Glenrothes 1991 41 20 -21 -52%
The BenRiach Single Malt 12 Years Old 19 19
Banff Rarest of the Rare Single Malt 26 Years Old 11 18 8 73%
Duncan Taylor Imperial Single Malt 13 Years Old 15 18 3 18%
Glenfiddich 30 Years Old 8 18 10 117%
Port Ellen 29 Years Old 18 18
Glenfiddich Gran Reserva 21 Y.O. 13 18 5 39%
Glenfarclas 105 24 17 -7 -28%
Highland Park 12 Years Old Dr. Jekyll’s Single Cask 17 17
The BenRiach Authenticus Peated Single Malt 21 Years Old 17 17
Port Ellen Old Malt Cask 24 Years Old 29 16 -13 -45%
Balvenie PortWood 21 Y.O. 21 15 -6 -27%
Berry’s Own Selection Glenlivet 1975 11 15 4 38%
Glenmorangie Artisan Cask 13 15 2 15%
Bruichladdich 18 Years Old Isly Single Malt 15 15
Glenmorangie 18 Years Old 19 15 -4 -22%
Glenmorangie Sherry Wood Finish 11 15 4 31%
Bruichladdich Full Strength Second Edition 1994 11 14 4 33%
Dun Bheagan Brora 1981 24 Y.O. Fino Sherry Butt 10 14 4 43%
Rosebank 1991 Connoisseurs Choice 3 14 11 400%
Springbank 15 Y. O. Campbeltown Singel Malt 18 14 -4 -23%
Hazelburn 8 Y.O. 32 13 -18 -58%
Penderyn Single Malt Welsh Whisky 18 13 -4 -24%
Tomintoul Single Malt 10 Years Old 13 13
Bunnahabhain Rare Auld Single Malt 39 Years Old 8 13 5 64%
Glen Elgin Adelphi 1990 16 Years Old 13 13
Highland Park 15, Alc-hem-ist 22 13 -9 -42%
Old Pulteney 1993 Cask Strength 13 13
Caperdonich Rare Auld Single Malt 34 Years Old 8 12 4 42%
Coftengea 22 January 1997 Heavely Peated American Oak #32 5 12 7 143%
Duncan Taylor Macallan Single Malt 12 Years Old 6 12 6 89%
Tullibardine Singel Malt 1993 12 12
Bunnahabhain Adelphi 1997 9 Years Old 11 11
Chieftain’s Dalmore Cask Strenght 10 Years Old 48 11 -37 -77%
Laphroaig Single Malt 30 Years Old 4 11 8 220%
Springbank 1991 16 Years Old Rhum Wood 15 11 -4 -24%
Talisker 25 Years 3 11 8 300%
Tullibardine Singel Malt 1988 11 11
Benromach Peat Smoke Single Malt 11 11
Chieftain’s Choice Springbank 1969 11 11
Royal Brackla 1991 Connoisseurs Choice 2 11 8 400%
Springbank Vintage 1997 # 1 11 11 0 0%
Berry’s Own Selection Bladnoch 1992 5 10 5 100%
Berry’s Own Selection Linkwood 1985 3 10 7 250%
Croftengea 3 March 2003 Heavely Peated Sherry Butt #1 9 10 1 8%
Glen Albyn 1979 10 10
Glenmorangie Signet 10 10
Karuizawa 1973 Martin’s Selection of Single Cask 10 10
Benrinnes Adelphi 1984 21 Years Old 9 9
Caol Ila Dun Bheagan Vintage Bottling 12 Years Old cask strength 27 9 -18 -67%
Dun Bheagan Caol Ila 1991, 15 Y.O. Hogshead 1 9 8 1200%
Laphroaig Old Malt Cask 12 Years Old 22 9 -13 -59%
Macallan Fine Oak Single Malt 25 Years Old 11 9 -1 -13%
Berry’s Own Selection Inchgower 1980 6 8 3 50%
Dalmore Gran Reserva Single Malt 8 8
Glendronach Single Malt 12 Y.O. 30 8 -22 -72%
Glenmorangie The Lasanta 5 8 4 71%
Talisker 30 Years 4 8 4 100%
The BenRiach Single Malt 16 Years Old 8 8
Armore 1991 Cask 57,3% 8 8
Auld Reekie 10 Years Old Distinctively Smoky 8 8
Cadenhead’s Clynelish 1993 10 8 -2 -21%
Glenfarclas Single Highland Malt 21 Years Old 11 8 -3 -27%
Laphroaig 25 Years Old 8 8
Clynelish Exclusive Malt 1994 11 Years Old 7 7
Clynelish Murray McDavid 1990 15 7 -8 -55%
Dalla Dhu 1980 7 7
Dallas Dhu 1975 7 7
Macduff Rare Auld Single Malt 38 Years Old 7 7 0 0%
Berry’s Own Selection Bruichladdich 1991 6 6
Brora 25 Years Old 6 6
Caperdonich 1968 6 6
Dalmore Single Malt 15 Years Old 6 6
Glen Scotia 1975, 31 Y.O. Barrel #2191 6 6
Imperial Exclusive Malts 1994 11 Years Old 6 6
Longrow 14 Years Old 15 6 -9 -59%
Longrow Tokaji Wood Expressen 5 6 1 29%
Macallan Fine Oak Single Malt 30 Years Old 3 6 4 125%
Macallan Old Malt Cask 22 Years Old 5 6 1 29%
Bladnoch 16 Y.O. Bourbon Matured 6 6
Bunnahabhain Peated 10 Y.O Chieftain’s Chois 6 6
Glenfarclas The Family Casks 1978 6 6
Glenkinchie Distiller’s Edition 1992 6 6
Glenlochy 1980 6 6
Inchmurin 15 January 2003 Unpeated American Oak #414 6 6
Littlemill 1985 Connoisseurs Choice 3 6 3 100%
Longrow 18 Years Old 6 6
Macallan 14, Alc-hem-ist 16 6 -11 -65%
Port Ellen 1982 6 6
Cadenhead’s Dailuaine 1989 Cask Strength 4 5 1 17%
Glen Douglas 27 Juni 2001 Unpeated American Oak #333 0 5 5
Glenmorangie Burgundy Wood Finish 7 5 -2 -30%
Longrow 10 Y.O. Campeltown Single Malt 3 5 2 75%
Longrow 1996 10 Y.O. Campbeltown Single Malt 15 5 -10 -67%
Ardbeg 16 Years Old 6 4 -1 -25%
Banff 1971 4 4
Berry’s Own Selection Mortlach 1996 6 4 -2 -33%
Bunnahabhain 25 Years Old 4 4
Carsebridge 1979 4 4
Inchmurrin 7 May 2002 Unpeated Madeira Puncheon #1 0 4 4
Port Ellen 28 Years 37 4 -33 -89%
Strathisla 40 Years Rare Auld Cask Strenght 4 4
The Arran 1996 Bourbon Cask Ed. #2092 24 4 -20 -82%
Benromach Single Malt 25 Years Old 4 4
Brora 30 Years 4 4 0 0%
Bruichladdich 125th Anniversery 13 4 -10 -74%
Connoisseurs Choice Tomatin 1988 4 4
Craoi Na Móna Irish Single Malt 1 4 3 400%
Glenmorangie Margaux Cask Finish 8 4 -5 -58%
Glenugie 1977 4 4
Gordon & MacPhail Longmorn 1973 Cask Strenght 4 4
Inverleven 1977 4 4
Inverleven 29 Years Old Rarest of the Rare Cask Strength 4 4
Rosebank 1990, 18 Y.O. Sherry Butt #611 4 4
Springbank 14 Years Old NC2 4 4
Benromach Single Malt 21 Y.O. 10 3 -7 -71%
Bladnoch 15 Y.O. Sherry Matured 3 3
Brora Single Malt 30 Years Old 15 3 -13 -82%
Caol Ila Provenance Winter Destilation 8 Years Old 11 3 -8 -73%
Dalwhinnie 20 Y.O. 7 3 -4 -60%
Gordon & MacPhail Bruichladdich 1990 Cask Strenght 3 3
Gordon & MacPhail Rare Old Malt Glenugie 1968 3 3
Port Charlotte Alchemist 46 % 53 3 -50 -95%
Springbank Single Malt 32 4 3 -1 -20%
Talisker 25 Years Old Single Malt 34 3 -32 -92%
The BenRiach Single Malt 20 Years Old 3 3
Tomintoul Single Malt 27 Years Old 3 3
Bruichladdich Infinity 35 2 -33 -94%
Bruichladdich Links Birkdale 15 Y.O 2 2
Bruichladdich XVII Single Malt 21 2 -19 -90%
Cadenhead’s Lochside 1981 Cask Strength 6 2 -4 -67%
Caol Ila Exclusive Malt 1993 12 Years Old 2 2
Dallas Dhu 1981 2 2
Glenfarclas 30 Years Old 6 2 -4 -63%
Glenlivet 39 Years Rare Auld Cask Strenght 2 2
Gordon & MacPhail Rare Old Malt St. Magdeleine 1975 2 2
Cadenhead’s Ardmore 1977 Cask Strength 6 1 -4 -75%
Cadenhead’s Cragganmore 1989 Cask Strength 8 1 -6 -82%
Cadenhead’s Macduff 1989 Cask Strength 10 1 -8 -86%
Caperdonich 38 Years Old Lonach Cask Strenght 1 1
Connoisseurs Choice Glen Keith 1967 1 1
Springbank 25 1 1 1 100%
Benromach 39 Years Ols 2 1 -1 -67%
Berry’s Own Selection Auchentoshan 1991 0 1 1
Bruichladdich 21 Y.O. Oloroso 1 1
Bruichladdich Legacy Series VI Single Malt 1 1
Caol Ila 8 Years Old 5 1 -4 -86%
Clynelish Distiller’s Edition 1 1
Connoisseurs Choice Mannochmore 1990 1 1
Glen Grant 33 Years Old Rare Auld Cask Strenght 1 1
Glenfarclas Single Highland Malt 1954 1 1 -1 -50%
Glenfarclas The Family Casks 1958 1 1
Glenlivet 39 Years Lonach Old Cask Strenght 1 1
Gordon & MacPhail Linkwood 91 Cask Strenght 1 1
Gordon & MacPhail Private Collection Mortlach 1957 1 1
Longrow Gaja Barolo Wood Expression 1 1
Mcduff Platinum 35 Years Old 1 1 0 0%
Port Ellen 27 Years Old 4 1 -3 -80%
Ardbeg Mór 12 0 -12 -100%
Arran Single Malt 0 0
Auchentoshan 10 Y.O. 0 0
Auchentoshan Lowland Malt 10 Y.O. 43% 0 0
Connoisseurs Collection Jura 1991 1 0 -1 -100%
Famous Grouse Vintage Malt 1992 0 0
Gleniffer Pure Malt 5 Years Old 0 0
Laphroaig 10 Y. O. 0 0 0
Springbank 12 Years Old Single Malt Anniversery 0 0
TALISKER CLASS MALT 45 % 0 0
The Peat Monster Vatted Malt 13 0 -13 -100%
Aberlour a’bunadh 60 -60 -100%
Balvenie Founders Reserve 10 Y.O. 0 0
Bennachie 10 Y.O. 6 -6 -100%
Bennachie 17 Y.O. 2 -2 -100%
Bowmore 17 Y. O. Single Malt 17 -17 -100%
Braeval Provenanse Summe Distillation 8 Years Old 1 -1 -100%
Bruichladdich 1973 1 -1 -100%
Bruichladdich Full Strenght Islay Single Malt 1 -1 -100%
Connoseur Collection Port Ellen 1982 2 -2 -100%
Connoseur Collection Rosebank 1990 1 -1 -100%
Cragganmore 17 Y.O. 9 -9 -100%
Glen Ranoch Single Highland Malt 40% 0 0
Glengoyne 15 Years Scottish Oak Finish 12 -12 -100%
Glenkinchie 20 Years 4 -4 -100%
Glenmorangie Single Highland Malt 18 years old 0 0
Lagavulin 21 Years 13 -13 -100%
Laphroiag Single Islay Malt Scotch Whisky 0 0
Longrow 10 Years Old Single Malt 2 -2 -100%
Mortlach Murray McDavid 1990 20 -20 -100%
Scapa 12 Y. O. 1 -1 -100%
Springbank 12 Years Old Bourbon Wood Expression 7 -7 -100%
Stewart’s Malt 1 -1 -100%
Strathisla 3 -3 -100%
Talisker 30 Years Old Single Malt 15 -15 -100%
The Six Isles Malt 18 -18 -100%
Tormore Single Malt 12 Years Old 11 -11 -100%
Totalt 89 209 91 722 2 514 2,8%

Here’s a few other tables of statistics for those, other than me, who like numbers:



Liter solgt 2007 Liter solgt 2008 Diff liter Diff %
Maltwhisky Skottland 88 461 91 208 2 746 3,1%
Frankrike 550 204 -346 -62,8%
Japan 76 187 111 147,2%
Sverige 104 107 3 2,9%
Wales 18 13 -4 -24,0%
Irland 1 4 3 400,0%
Totalt sales, malts 89 209 91 722 2 514 2,8%
Other Scotland 893 884 886 503 -7 381 -0,8%
Ireland 155 515 164 681 9 166 5,9%
Canada 124 438 132 467 8 030 6,5%
USA 78 845 86 104 7 258 9,2%
Sweden 210 304 95 45,1%
Japan 17 181 164 954,1%
India 18 15 -3 -16,0%
New Zealand 14 9 -5 -35,0%
France 6 3 -3 -48,2%
Total sales, other 1 252 946 1 270 268 17 322 1,4%
Total sales

1 342 155 1 361 990 19 835 1,5%
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2 Responses to “Whisky sales in Norway, 2008”

  1. Trond Bjørken Says:

    Abaot time we Norwegian discowered the plesure off whisky.
    Five years ago we started a whysky clubb, and hawe tasted thru about 80 different singelmalts.
    A werry plesant hobby.Recomended!

  2. Netzwissen.com-Blog » Blog Archive » Urlaub und Rundreisen in Schottland und Irland Says:

    [...] Whisky sales in Norway, 2008 [...]

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