Whisky sales in Norway, 2008

Whisky has never really been “in” in Norway, that honour has been reserved for the French brandy, Cognac. But slowly it’s been building a following that drinks no matter what. This has been proven the last year, and specially after the infamous “Credit Crunch” started. According to the 2008-figures, sales of whisky increased by 1.5% while Cognac was down 5.5%. The sales of malts are up 2.8% to 91,722 liters in total, giving a malt share of 6.7% (up from 6.6% in 2007).

Of the top 250-brands of spirits sold in Norway in 2008, whereof 28 are whiskies and a mere 7 are malts. These 7 malts account for 47.5% of the total sales of malts in Norway. Not surprisingly the winner is Glenfiddich 12yo, with Glen Moray 8yo and The Glenlivet 12yo trailing.

Quick numbers:

• Biggest increase (%): Linkwood 14yo (Dun Bheagan) / 11633% (sold only 3 bottles in 2007, arriving late in the year)
• Biggest increase (litres): Glen Moray 8yo / 1842 litres (33%)
• Biggest decrease (%): Several / -100% (products mainly discontinued in 2007)
• Biggest decrease (litres): Scottish Pride Pure Malt 12yo (Vatted) / -2938 litres (discontinued)
• Best newcomer: The Singleton of Dufftown / 601 litres
• Best non-Scottish Malt: Yoichi 10yo / 130 litres

The not so quick numbers (also know as the whole shebang):

Brand name	Litres sold 2007	Litres sold 2008	Diff litres	Diff %
Glenfiddich Single Malt 12 Years Old	10 513	11 309	796	8%
Glen Moray Single Malt 8 Years Old	5 590	7 432	1 842	33%
The Glenlivet Single Malt 12 Years Old	5 059	5 314	255	5%
Laphroaig Single Malt 10 Years Old	4 796	4 940	144	3%
Ledaig	4 339	4 918	578	13%
Highland Park Single Malt 12 Years Old	4 299	4 863	564	13%
Glenmorangie The Original	4 728	4 789	61	1%
Bruichladdich Vintage 2001	2 787	3 741	954	34%
Lagavulin Single Malt 16 Years Old	3 606	3 675	69	2%
Macallan Fine Oak Single Malt 12 Years Old	2 291	2 576	285	12%
Caol Ila 12 Years Old	2 226	2 509	283	13%
Glenfiddich Caoran Reserve 12 Years Old	1 840	2 168	328	18%
Lagavulin Special Release Natural Cask Strength 12 Years Old	2 299	1 866	-433	-19%
Scottish Pride Pure Malt 12 Years Old	4 683	1 745	-2 938	-63%
Talisker 18 Years Old	1 367	1 642	274	20%
Balvenie Doublewood 12 Y.O.	1 207	1 641	434	36%
Smokehead Single Malt	2 387	1 523	-865	-36%
Dalwhinnie Single Malt 15 Years Old	1 231	1 470	239	19%
The Famous Grouse Malt Whisky 12 Years Old	1 600	1 424	-176	-11%
Ardbeg 10 Years Old	968	1 311	343	35%
Oban Single Malt 14 Years Old	1 126	1 250	124	11%
Laphroaig Quarter Cask	1 461	1 245	-217	-15%
Caol Ila Cask Strength	111	1 151	1 040	934%
Talisker 10 Years Old	629	1 097	468	74%
Glengoyne 10 Years Old	1 035	1 072	37	4%
The Fat Trout Single Malt	1 364	1 067	-298	-22%
Bowmore Single Malt 12 Years Old	789	1 002	214	27%
Isle of Jura Single Malt 10 Years Old	31	970	939	3050%
Glenkinchie 12 Years Old	35	810	775	2214%
Glen Scanlan Reserve	2 278	748	-1 530	-67%
Singleton of Dufftown		601	601
Springbank Single Malt 10 Years Old	547	591	44	8%
The Fat Trout Single Malt 10 Years Old		575	575
Bennachie 21 Years Old	753	386	-368	-49%
Cragganmore 12 Years Old	1 280	327	-954	-74%
Blair Athol 12 Years Old	420	301	-119	-28%
Glenfarclas Single Malt 12 Years Old	756	248	-508	-67%
Linkwood 14 Years Old	2	246	244	11633%
The Arran 100 Proof	9	228	219	2408%
Berry’s Own Selections Caol Ila 1982	147	227	80	54%
Glen Gyle Vatted Malt 8 Years Old	561	219	-342	-61%
Armorik Single Malt de Bretagne	550	204	-346	-63%
Ardbeg Renaissance		188	188
Caol Ila 12 Years Old Single Malt	162	188	26	16%
Glenrothes Select Reserve Single Malt	88	182	94	106%
Murray McDavid Littlemill 1991	142	178	36	25%
Lagavulin Distillers Edition Double Matured Maltwhisky	99	158	58	58%
Linkwood Dun Bheagan Vintage Bottling 10 Years Old	890	139	-750	-84%
Glenfiddich Solera Reserve 15 Y.O.	83	132	49	59%
Yoichi 10 Years Old	35	130	95	270%
Highland Park 18 y.o.	175	123	-53	-30%
Glengoyne 10 Years Old highland Single Malt	67	122	55	83%
The Arran 10 Years Old	543	120	-423	-78%
Aberlour 10 Years Old	125	120	-5	-4%
Dalmore 12 Y.O. Single Highland Malt	117	114	-3	-2%
Bunnahabhain 12 Y.O. Single Islay Malt	142	99	-43	-30%
Ardbeg Blasda		95	95
Longrow 100 Proof 10 Years Old	131	94	-37	-28%
Auchentoshan Three Wood Lowland Single Malt	66	87	21	32%
Ardbeg Still Young	87	86	-1	-1%
The Balvenie Single Barrel 15 Years Old	393	85	-307	-78%
Old Pulteney 12 Years Old Single Malt	18	85	67	384%
Macleod’s Whisky Trail	67	84	17	25%
Mackmyra Single Malt Whisky First		77	77
Ardbeg Almost There	296	76	-220	-74%
Cragganmore Special Edition 29 Years Old	3	73	70	2500%
The Glenlivet Nadurra 16 Years Old Cask Strength		67	67
Scapa Single Malt 14 Y.O.	71	67	-4	-6%
The Glenlivet 15 Y.O. French Oak Reserve	52	64	13	24%
Springbank 1996		63	63
Ardbeg Uigeadail	50	62	12	24%
The Glenlivet XXV Years Old		62	62
Jons utvalgte single malt Isle of Arran 7 år	113	61	-53	-46%
Chiftain’s Brora 1981 24 Years Old Sherry Butt	15	60	45	305%
Laphroaig Single Malt 15 Years Old		60	60
Springbank 100 Proof 10 Years Old	126	60	-67	-53%
Berry’s Own Selections Laphroaig 1990		57	57
Glengoyne 12 Years Old	286	57	-229	-80%
Clynelish 14 Years Old Single Malt Whisky	53	53	-1	-1%
Ardbeg Airigh Nam Beist	67	49	-18	-26%
Laphroaig Cask Strenght	40	48	8	19%
Nikka Yoichi 15 Y.O.	41	48	7	17%
The Glenlivet 18 Years Old		48	48
Glenfiddich Ancient Reserve 18 Y.O.	50	46	-4	-8%
Bowmore Darkest	71	45	-27	-37%
Caol Ila Aged 18 Years Islay Single Malt	204	45	-159	-78%
Ardbeg 1974	11	44	33	294%
Glenmorangie The Nectar D’Òr	6	44	39	688%
Glenmorangie Port Wood Finish	31	42	11	36%
Chieftain’s Choice Dailuaine 1999 #5727		40	40
Glengoyn 11 Single Bourbon Cask Oslo Whisky Festival		40	40
Ardbeg Lord of the Isles	24	39	15	62%
Bruichladdich Mòine Mhòr 3D 2nd Edition	150	39	-111	-74%
Caol Ila Distillers Edition	60	36	-23	-39%
Johnnie Walker Green Label	29	35	6	19%
Longmorn Single Malt 15 Years Old	39	34	-6	-14%
Oban Distillers Edition	23	33	10	42%
The Arran 1998 Bourbon Cask Ed. #98/672		33	33
Castle Rock 12 Years Old Pure Malt		32	32
Ballantine’s Pure Malt 12 Years Old	195	31	-165	-84%
Mackmyra Preludium:04	104	30	-74	-71%
Glenmorangie The Quinta Ruban	6	29	23	413%
Longrow CV		29	29
Bruichladdich Waves	20	28	8	43%
The BenRiach Curiositas Peated Single Malt 10 Years Old		28	28
Benromach Traditional Single Malt	27	27	-1	-3%
Bunnahabhain 18 Years Old		27	27
Glen Scotia 31 May 1999 American Oak #78	6	25	19	300%
Talisker Distillers Edition	69	25	-44	-64%
Berry’s Own Selection Port Ellen 1982		25	25
Duncan Taylor Caol Ila 15 Years Old	12	25	13	106%
Glenmorangie Astar		25	25
Glenmorangie Madeira Wood Finish	15	25	9	59%
Macallan Eilan Gillan Single Cask 1990	40	25	-15	-39%
Glenfarclas Single Malt 10 Years Old	34	24	-10	-29%
Glengoyne 17 Y.O Single Highland Malt Whisky	27	24	-4	-13%
Springbank 2000 cask no. 401		24	24
Benromach Organic Single Malt	7	22	15	220%
Bowmore Single Malt 18 Years Old	30	22	-8	-26%
Glenmorangie 15 Years Old	10	22	13	129%
Isle of Jura Superstition Single Malt	46	22	-23	-51%
Ardmore Highland Single Malt		22	22
Highland Park 30 Years Old	49	22	-27	-56%
Macallan Fine Oak Single Malt 18 Years Old	27	22	-6	-21%
The Arran Sherry Cask Ed. 58,1 %	22	22	-1	-3%
Arran single cask 1996	126	20	-106	-84%
Dun Bheagan Bunnahabhain 1994, 11 Y.O. Manzanilla Finish	4	20	16	383%
Highland Park 25 Years Old	27	20	-6	-24%
Tamdhu Rare Auld Single Malt 39 Years Old	6	20	14	222%
Glenfarclas 15 Years Old	13	20	7	56%
The Glenrothes 1991	41	20	-21	-52%
The BenRiach Single Malt 12 Years Old		19	19
Banff Rarest of the Rare Single Malt 26 Years Old	11	18	8	73%
Duncan Taylor Imperial Single Malt 13 Years Old	15	18	3	18%
Glenfiddich 30 Years Old	8	18	10	117%
Port Ellen 29 Years Old		18	18
Glenfiddich Gran Reserva 21 Y.O.	13	18	5	39%
Glenfarclas 105	24	17	-7	-28%
Highland Park 12 Years Old Dr. Jekyll’s Single Cask		17	17
The BenRiach Authenticus Peated Single Malt 21 Years Old		17	17
Port Ellen Old Malt Cask 24 Years Old	29	16	-13	-45%
Balvenie PortWood 21 Y.O.	21	15	-6	-27%
Berry’s Own Selection Glenlivet 1975	11	15	4	38%
Glenmorangie Artisan Cask	13	15	2	15%
Bruichladdich 18 Years Old Isly Single Malt		15	15
Glenmorangie 18 Years Old	19	15	-4	-22%
Glenmorangie Sherry Wood Finish	11	15	4	31%
Bruichladdich Full Strength Second Edition 1994	11	14	4	33%
Dun Bheagan Brora 1981 24 Y.O. Fino Sherry Butt	10	14	4	43%
Rosebank 1991 Connoisseurs Choice	3	14	11	400%
Springbank 15 Y. O. Campbeltown Singel Malt	18	14	-4	-23%
Hazelburn 8 Y.O.	32	13	-18	-58%
Penderyn Single Malt Welsh Whisky	18	13	-4	-24%
Tomintoul Single Malt 10 Years Old		13	13
Bunnahabhain Rare Auld Single Malt 39 Years Old	8	13	5	64%
Glen Elgin Adelphi 1990 16 Years Old		13	13
Highland Park 15, Alc-hem-ist	22	13	-9	-42%
Old Pulteney 1993 Cask Strength		13	13
Caperdonich Rare Auld Single Malt 34 Years Old	8	12	4	42%
Coftengea 22 January 1997 Heavely Peated American Oak #32	5	12	7	143%
Duncan Taylor Macallan Single Malt 12 Years Old	6	12	6	89%
Tullibardine Singel Malt 1993		12	12
Bunnahabhain Adelphi 1997 9 Years Old		11	11
Chieftain’s Dalmore Cask Strenght 10 Years Old	48	11	-37	-77%
Laphroaig Single Malt 30 Years Old	4	11	8	220%
Springbank 1991 16 Years Old Rhum Wood	15	11	-4	-24%
Talisker 25 Years	3	11	8	300%
Tullibardine Singel Malt 1988		11	11
Benromach Peat Smoke Single Malt		11	11
Chieftain’s Choice Springbank 1969		11	11
Royal Brackla 1991 Connoisseurs Choice	2	11	8	400%
Springbank Vintage 1997 # 1	11	11	0	0%
Berry’s Own Selection Bladnoch 1992	5	10	5	100%
Berry’s Own Selection Linkwood 1985	3	10	7	250%
Croftengea 3 March 2003 Heavely Peated Sherry Butt #1	9	10	1	8%
Glen Albyn 1979		10	10
Glenmorangie Signet		10	10
Karuizawa 1973 Martin’s Selection of Single Cask		10	10
Benrinnes Adelphi 1984 21 Years Old		9	9
Caol Ila Dun Bheagan Vintage Bottling 12 Years Old cask strength	27	9	-18	-67%
Dun Bheagan Caol Ila 1991, 15 Y.O. Hogshead	1	9	8	1200%
Laphroaig Old Malt Cask 12 Years Old	22	9	-13	-59%
Macallan Fine Oak Single Malt 25 Years Old	11	9	-1	-13%
Berry’s Own Selection Inchgower 1980	6	8	3	50%
Dalmore Gran Reserva Single Malt		8	8
Glendronach Single Malt 12 Y.O.	30	8	-22	-72%
Glenmorangie The Lasanta	5	8	4	71%
Talisker 30 Years	4	8	4	100%
The BenRiach Single Malt 16 Years Old		8	8
Armore 1991 Cask 57,3%		8	8
Auld Reekie 10 Years Old Distinctively Smoky		8	8
Cadenhead’s Clynelish 1993	10	8	-2	-21%
Glenfarclas Single Highland Malt 21 Years Old	11	8	-3	-27%
Laphroaig 25 Years Old		8	8
Clynelish Exclusive Malt 1994 11 Years Old		7	7
Clynelish Murray McDavid 1990	15	7	-8	-55%
Dalla Dhu 1980		7	7
Dallas Dhu 1975		7	7
Macduff Rare Auld Single Malt 38 Years Old	7	7	0	0%
Berry’s Own Selection Bruichladdich 1991		6	6
Brora 25 Years Old		6	6
Caperdonich 1968		6	6
Dalmore Single Malt 15 Years Old		6	6
Glen Scotia 1975, 31 Y.O. Barrel #2191		6	6
Imperial Exclusive Malts 1994 11 Years Old		6	6
Longrow 14 Years Old	15	6	-9	-59%
Longrow Tokaji Wood Expressen	5	6	1	29%
Macallan Fine Oak Single Malt 30 Years Old	3	6	4	125%
Macallan Old Malt Cask 22 Years Old	5	6	1	29%
Bladnoch 16 Y.O. Bourbon Matured		6	6
Bunnahabhain Peated 10 Y.O Chieftain’s Chois		6	6
Glenfarclas The Family Casks 1978		6	6
Glenkinchie Distiller’s Edition 1992		6	6
Glenlochy 1980		6	6
Inchmurin 15 January 2003 Unpeated American Oak #414		6	6
Littlemill 1985 Connoisseurs Choice	3	6	3	100%
Longrow 18 Years Old		6	6
Macallan 14, Alc-hem-ist	16	6	-11	-65%
Port Ellen 1982		6	6
Cadenhead’s Dailuaine 1989 Cask Strength	4	5	1	17%
Glen Douglas 27 Juni 2001 Unpeated American Oak #333	0	5	5
Glenmorangie Burgundy Wood Finish	7	5	-2	-30%
Longrow 10 Y.O. Campeltown Single Malt	3	5	2	75%
Longrow 1996 10 Y.O. Campbeltown Single Malt	15	5	-10	-67%
Ardbeg 16 Years Old	6	4	-1	-25%
Banff 1971		4	4
Berry’s Own Selection Mortlach 1996	6	4	-2	-33%
Bunnahabhain 25 Years Old		4	4
Carsebridge 1979		4	4
Inchmurrin 7 May 2002 Unpeated Madeira Puncheon #1	0	4	4
Port Ellen 28 Years	37	4	-33	-89%
Strathisla 40 Years Rare Auld Cask Strenght		4	4
The Arran 1996 Bourbon Cask Ed. #2092	24	4	-20	-82%
Benromach Single Malt 25 Years Old		4	4
Brora 30 Years	4	4	0	0%
Bruichladdich 125th Anniversery	13	4	-10	-74%
Connoisseurs Choice Tomatin 1988		4	4
Craoi Na Móna Irish Single Malt	1	4	3	400%
Glenmorangie Margaux Cask Finish	8	4	-5	-58%
Glenugie 1977		4	4
Gordon & MacPhail Longmorn 1973 Cask Strenght		4	4
Inverleven 1977		4	4
Inverleven 29 Years Old Rarest of the Rare Cask Strength		4	4
Rosebank 1990, 18 Y.O. Sherry Butt #611		4	4
Springbank 14 Years Old NC2		4	4
Benromach Single Malt 21 Y.O.	10	3	-7	-71%
Bladnoch 15 Y.O. Sherry Matured		3	3
Brora Single Malt 30 Years Old	15	3	-13	-82%
Caol Ila Provenance Winter Destilation 8 Years Old	11	3	-8	-73%
Dalwhinnie 20 Y.O.	7	3	-4	-60%
Gordon & MacPhail Bruichladdich 1990 Cask Strenght		3	3
Gordon & MacPhail Rare Old Malt Glenugie 1968		3	3
Port Charlotte Alchemist 46 %	53	3	-50	-95%
Springbank Single Malt 32	4	3	-1	-20%
Talisker 25 Years Old Single Malt	34	3	-32	-92%
The BenRiach Single Malt 20 Years Old		3	3
Tomintoul Single Malt 27 Years Old		3	3
Bruichladdich Infinity	35	2	-33	-94%
Bruichladdich Links Birkdale 15 Y.O		2	2
Bruichladdich XVII Single Malt	21	2	-19	-90%
Cadenhead’s Lochside 1981 Cask Strength	6	2	-4	-67%
Caol Ila Exclusive Malt 1993 12 Years Old		2	2
Dallas Dhu 1981		2	2
Glenfarclas 30 Years Old	6	2	-4	-63%
Glenlivet 39 Years Rare Auld Cask Strenght		2	2
Gordon & MacPhail Rare Old Malt St. Magdeleine 1975		2	2
Cadenhead’s Ardmore 1977 Cask Strength	6	1	-4	-75%
Cadenhead’s Cragganmore 1989 Cask Strength	8	1	-6	-82%
Cadenhead’s Macduff 1989 Cask Strength	10	1	-8	-86%
Caperdonich 38 Years Old Lonach Cask Strenght		1	1
Connoisseurs Choice Glen Keith 1967		1	1
Springbank 25	1	1	1	100%
Benromach 39 Years Ols	2	1	-1	-67%
Berry’s Own Selection Auchentoshan 1991	0	1	1
Bruichladdich 21 Y.O. Oloroso		1	1
Bruichladdich Legacy Series VI Single Malt		1	1
Caol Ila 8 Years Old	5	1	-4	-86%
Clynelish Distiller’s Edition		1	1
Connoisseurs Choice Mannochmore 1990		1	1
Glen Grant 33 Years Old Rare Auld Cask Strenght		1	1
Glenfarclas Single Highland Malt 1954	1	1	-1	-50%
Glenfarclas The Family Casks 1958		1	1
Glenlivet 39 Years Lonach Old Cask Strenght		1	1
Gordon & MacPhail Linkwood 91 Cask Strenght		1	1
Gordon & MacPhail Private Collection Mortlach 1957		1	1
Longrow Gaja Barolo Wood Expression		1	1
Mcduff Platinum 35 Years Old	1	1	0	0%
Port Ellen 27 Years Old	4	1	-3	-80%
Ardbeg Mór	12	0	-12	-100%
Arran Single Malt		0	0
Auchentoshan 10 Y.O.		0	0
Auchentoshan Lowland Malt 10 Y.O. 43%		0	0
Connoisseurs Collection Jura 1991	1	0	-1	-100%
Famous Grouse Vintage Malt 1992		0	0
Gleniffer Pure Malt 5 Years Old		0	0
Laphroaig 10 Y. O.	0	0	0
Springbank 12 Years Old Single Malt Anniversery		0	0
TALISKER CLASS MALT 45 %		0	0
The Peat Monster Vatted Malt	13	0	-13	-100%
Aberlour a’bunadh	60		-60	-100%
Balvenie Founders Reserve 10 Y.O.	0		0
Bennachie 10 Y.O.	6		-6	-100%
Bennachie 17 Y.O.	2		-2	-100%
Bowmore 17 Y. O. Single Malt	17		-17	-100%
Braeval Provenanse Summe Distillation 8 Years Old	1		-1	-100%
Bruichladdich 1973	1		-1	-100%
Bruichladdich Full Strenght Islay Single Malt	1		-1	-100%
Connoseur Collection Port Ellen 1982	2		-2	-100%
Connoseur Collection Rosebank 1990	1		-1	-100%
Cragganmore 17 Y.O.	9		-9	-100%
Glen Ranoch Single Highland Malt 40%	0		0
Glengoyne 15 Years Scottish Oak Finish	12		-12	-100%
Glenkinchie 20 Years	4		-4	-100%
Glenmorangie Single Highland Malt 18 years old	0		0
Lagavulin 21 Years	13		-13	-100%
Laphroiag Single Islay Malt Scotch Whisky	0		0
Longrow 10 Years Old Single Malt	2		-2	-100%
Mortlach Murray McDavid 1990	20		-20	-100%
Scapa 12 Y. O.	1		-1	-100%
Springbank 12 Years Old Bourbon Wood Expression	7		-7	-100%
Stewart’s Malt	1		-1	-100%
Strathisla	3		-3	-100%
Talisker 30 Years Old Single Malt	15		-15	-100%
The Six Isles Malt	18		-18	-100%
Tormore Single Malt 12 Years Old	11		-11	-100%
Totalt	89 209	91 722	2 514	2,8%

Here’s a few other tables of statistics for those, other than me, who like numbers:

		Liter solgt 2007	Liter solgt 2008	Diff liter	Diff %
Maltwhisky	Skottland	88 461	91 208	2 746	3,1%
	Frankrike	550	204	-346	-62,8%
	Japan	76	187	111	147,2%
	Sverige	104	107	3	2,9%
	Wales	18	13	-4	-24,0%
	Irland	1	4	3	400,0%
Totalt sales, malts		89 209	91 722	2 514	2,8%
Other	Scotland	893 884	886 503	-7 381	-0,8%
	Ireland	155 515	164 681	9 166	5,9%
	Canada	124 438	132 467	8 030	6,5%
	USA	78 845	86 104	7 258	9,2%
	Sweden	210	304	95	45,1%
	Japan	17	181	164	954,1%
	India	18	15	-3	-16,0%
	New Zealand	14	9	-5	-35,0%
	France	6	3	-3	-48,2%
Total sales, other		1 252 946	1 270 268	17 322	1,4%
Total sales		1 342 155	1 361 990	19 835	1,5%

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Tags: Maltwhisky, Norway, Single Malt, Vinmonopolet, whisky