Over at PrecisionMarketing one can read a bit about this new webdrive, created by a company called Story. Marketing-speak:
Story creative director Dave Mullen says: “Ardbeg is the wild child of the whisky world and it’s clear that the brand is not ready for settling down any time soon. Blasda is typically unorthodox and so is the digital campaign. We are pushing the barriers to challenge Ardbeg lovers but at the same time appeal to a new audience.”
The website will contain some information on production “Dig a bit Deeper”, a game of “Tipple Topping where you can compeat [sic!] to win and a direct link to the Ardbeg webshop to purchase (pre-order) the Blasda.
Comittee members and other on Ardbegs mailinglist can be expected to receive an email in the near future with a link to this new microsite.
Or just follow this link: Ardbeg Blasda Microsite.
Re-Edit: The Microsite is back up again, without the “Compeat”-title.