Blasda Web

As with several previous expressions (Corryvreckan and 1965 spring to mind) Ardbeg has used the web to create a stir and more web-talk about this new expression (as if that would be necessary).

Ardbeg Blasda and even Mór Part 1 & Part 2.

Over at PrecisionMarketing one can read a bit about this new webdrive, created by a company called Story. Marketing-speak:

Story creative director Dave Mullen says: “Ardbeg is the wild child of the whisky world and it’s clear that the brand is not ready for settling down any time soon. Blasda is typically unorthodox and so is the digital campaign. We are pushing the barriers to challenge Ardbeg lovers but at the same time appeal to a new audience.”

Blasda Pictures here.

The website will contain some information on production “Dig a bit Deeper”, a game of “Tipple Topping where you can compeat [sic!] to win and a direct link to the Ardbeg webshop to purchase (pre-order) the Blasda.

Comittee members and other on Ardbegs mailinglist can be expected to receive an email in the near future with a link to this new microsite.

Or just follow this link: Ardbeg Blasda Microsite.

Re-Edit: The Microsite is back up again, without the “Compeat”-title.

Tags: , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: