Posts Tagged ‘Blasda’

Blasda Web

September 15, 2008

As with several previous expressions (Corryvreckan and 1965 spring to mind) Ardbeg has used the web to create a stir and more web-talk about this new expression (as if that would be necessary).

Ardbeg Blasda and even Mór Part 1 & Part 2.

Over at PrecisionMarketing one can read a bit about this new webdrive, created by a company called Story. Marketing-speak:

Story creative director Dave Mullen says: “Ardbeg is the wild child of the whisky world and it’s clear that the brand is not ready for settling down any time soon. Blasda is typically unorthodox and so is the digital campaign. We are pushing the barriers to challenge Ardbeg lovers but at the same time appeal to a new audience.”

Blasda Pictures here.

The website will contain some information on production “Dig a bit Deeper”, a game of “Tipple Topping where you can compeat [sic!] to win and a direct link to the Ardbeg webshop to purchase (pre-order) the Blasda.

Comittee members and other on Ardbegs mailinglist can be expected to receive an email in the near future with a link to this new microsite.

Or just follow this link: Ardbeg Blasda Microsite.

Re-Edit: The Microsite is back up again, without the “Compeat”-title.


Ardbeg Blasda – pictures

August 29, 2008

Last night a unofficial launch tasting of Ardbeg Blasda was held at the Dr Jekylls Pub in Oslo, Norway. Unfortunately I was nowhere close to this location at the time of the tasting, so no Blasda for me – yet.

But I have been most fortunate as to nick a couple of pictures and some tasting notes from the forumpages of the Norwegian Malt Whisky Society. Regards to the user ioeverga who posted the following pictures and notes:

Colour: White wine, same as Ardbeg TEN

Nose (22): Some peat, starting off oily, nuts, sweet, jasmin. Liquorice steps forward with the adding of water (one drop). Some grassy/herbal notes come out in the end after heating the glass with my hands, also a powerful aroma of green apples. Most definately Ardbeg, but not quite as expected.

Palate (23): Much more concentrated then what would be expected at 40%! There’s peat, sweetness, liquorice and oily at first. Aples, cocao and herbs after a while.

Finish (23): Peat and herbs/grass, dry. Medium to long. The flavour goes towards cocao (corresponding to the peat in VY, SY and AT).

Balance (24): Taste = Smell. there’s a return trip both in smell and taste. It’s a bit lighter on the nose than on the palate, but all in all it’s a very nicely balanced Ardbeg that delivers aroma and flavour in a very nice way.

Conclusion (92): This is good Ardbeg, lightly peated or not, Ardbeg it is!

UPDATE 1: Another user (Lars Helge) has given it 7 out of 10 points.

Btw. Ardbeg Blasda is scheduled for international release on 28th September.

UPDATE 2: Changed the date to 28th September (from 8th), as the original information (from the Norwegian importer) contained a minor typo.

UPDATE 3: Official picture of the Blasda (Copyright (c) 2008 Ardbeg/Glenmorangie Plc):