Last august I wrote about what I felt was fraudulent behavior from Thomas Cook Airlines – the sale of a vatted whisky made by Douglas Laing specially for Thomas Cook Airlines – The Fifty-Fity Malt Whisky, Laphroaig and Macallan (ie a vatted malt). This was mostly due to their own-made “Systembolaget prices”, which in all Scandinavian countries just happened to be 1000 kroner over TC’s price.
Had a bit of a doubt of the reality of this price and finally it’s been proven. As of April 1st this bottling will be made available in Sweden, through the state monopoly – Systembolaget. The price in Sweden, fully taxed, will be 649 SEK (£54.75/€59.35) – one whole Swedish krone less than Thomas Cook. But Thomas Cook still claims that the Systembolaget price is 1650 SEK – they’ve even got it written up as a “Special Offer”!
Still a bit steeply priced for a vatted malt though.