The Macallan wants you(r cash)

Sweden is a important market for whiskies in general and malts more specifically. Edrington, through their marketing division – Maxxium, arranged last year a very special trip for a few Swedes (and one or two Norwegians I think) – and doing it again this year. Last time it was to Orkney and Highland Park, while this time it’s off to Speyside and The Macallan Distillery.

But first a bit of a recap: The first trip was called “Return of the Vikings” and included a specially chartered flight from Stockholm to Orkney (with a whisky tasting en route), two nights accomodation, dinners, tours, lots of whisky and a “very speical” bottling of Highland Park called – “Return of the Vikings”. All that cost a mere €1200. Participants felt a bit cheated a few months later when the Highland Park Ambassador’s Cask #4 was released, as it was the same cask – though this cost a mere £225 (€284 with the rate at that time). This created a bit of noise which resultet in the participants receiving a further bottle (35cl) called “Return of the Vikings 2” – this time with a expressed guarantee that the rest of the cast would not be bottled as a single cask bottling.

This brings us onto this year’s trip.